Today’s stop on the Holy Bible: Mosaic blog tour is at Writing Canvas. Loni is featuring a guest post from Stephen Vosloo, one of Tyndale’s very talented designers who served as senior designer for Holy Bible: Mosaic.
Design was such an important part of this project, and I couldn’t be more pleased with the work Stephen and the rest of our design team did. Here is an excerpt from his post:
Conceptually, we were breaking new ground in the marketplace, and it was important to create a look for Mosaic that would allow people to quickly understand how this product was different—and why that made it effective. So all the elements, from the small graphic icons, typography, and imagery to the paper weight and color, have been carefully chosen to reinforce the “ancient-future” concept and to ensure balance between aesthetics and functional integrity. One of the most effective ways we achieved this was using white (or negative) space as a key element in the design. This is not common in a Bible because space is a premium due to the length of the scripture text itself. But I couldn’t be happier that we made it a priority to integrate open areas into the design. The white space allows for meditation and reflective writing on the pages right along-side the content. It’s a vital part of encouraging people to engage with the writings, meditations, and prayers at a deeper level.
Go on over and read the rest of Stephen’s post for a unique glimpse into the creative process behind this Bible.